Does Spotify get ads?

Introduction –

If you use Spotify, you’ve probably had the pleasure of listening to your most favorite songs but again and again while being interrupted by sponsored ads. Isn;t these ads are quite irritating sometimes. Let’s think a little beyond the box . Have you ever thought about how these ads are actually created or how you, as an advertiser, could benefit from the market accessibility that the Spotify platform provides?

What are spotify ads? 

Imagine between your favorite songs, podcasts, and playlists on Spotify’s a ads comes in between well the  free version of Spotify advertising are mostly in audio and video formats only. In addition to that, Spotify provides “Custom Experiences,” which may include Home Page Takeovers and are coordinated with the other ad forms to create a cohesive visual and aural experience.

There are mainly two types of spotify ads –

  1. Audio Ads – Well, audio ads are one of the most well known spotify ads.All the non-premium users frequently complain that  how many advertisements are there that come in between their music. However, from an advertising standpoint, audio ads are a good medium because consumers cannot skip or fast-forward through them, ensuring that consumers will always listen to audio ads. 
  1. Video Ads – Next is the  video ad options, which are typically 15 or 30 seconds long, provide an additional advertising opportunity. Among these are video takeovers, which combine a matching banner with a reversible call to action. Takeovers only appear when the user is actively exploring for new music or podcasts and their screen is visible.

Modern radios like Spotify and other music streaming services provide a little bit more diversity and balance for the listener. Along with numerous tools and advice for creating Spotify advertisements, it gives marketers a wide range of alternatives to create ad campaigns and maximize their budget. To run these ad campaigns with the help of http://www.spotifyfame.com/. 

There are some basic simple reasons that why there are ads on spotify – 

  1. The first and the foremost reason is that when it comes to advertise on spotify yu can able to reach and get in connect with the wide range of population it;s like will be able to connect with not only the residents of your locality or nation but also the millions of users all over the world. According to the survey, currently there are approx 381 million individuals throughout the world who use Spotify, which indicates that 381 million people listen to it at least once every month.
  1. The 2nd reason is that as we all know that the spotify audiences are divided into 2 main categories which is one is the spotify user free and the other one is spotify for premium users. For the premium subscription user will get  Higher sound quality, offline listening, and an ad-free experience are all advantages.  

 As a result, the Spotify free customers who will see your advertising are already prepared for them because they are aware that getting a free subscription entails having to see commercials. Knowing this is quite advantageous since it guarantees that the viewers and listeners of your advertisements will be more receptive than the average consumer. In addition, the fact that roughly 60% of listeners claim to pay more attention to commercials on Spotify than on the radio is beneficial.

  1. The 3rd and the last reason is one should in order to build up a spotify ad for any other reason. It gives you complete access to the spotify ad studio. Spotify is a powerful platform for tracking and measuring your ads on their app. There is a proper real-time reporting for each of your ads is available when you utilize Spotify’s Ad Studio. AIt also gives the overview of your advertising campaign, including your target market, spending plan, and start and end dates, which will be included in these reports. At the same time  it also  provides you with comprehensive analytics such as ad delivery metrics, which display the number of advertisements served, the frequency of reach, and completion rates, as well as performance indicators, which include clicks, click-through rates, and quartile completion rates.

Some of the top main examples of a successful spotify ad campaigns  which are – 

  1. Adidas.
  2. Pizza Hut.
  3. Google.
  4. Linkedin. 

The most important thing as already discussed above is why spotify gives ads is because the spotify ad grants you access to Ad Studio, and also a robust platform for tracking and measuring your ads on the platform’s app.